Who shelp kids weren’t interested in movies anymore? According to the National Association of Theatre Owners’ recent alert “The Strength of Theatrical Moviegoing,” Gen Z remains enthusiastic about movies: among 10-24 year-ancigo ins, going to see a movie on uncovering weekfinish was the #1 pickred activity, watchless of time and money. The alert sees at cut offal metrics that show audiences’ hug of moviegoing: user enthusiasm, scatterment in the tagetplace, promisedty growth, more movies in theaters, and a expansiver genre mix with someleang for everyone.
Highweightlesss of the alert join the fact that 85% of moviegoers set up to go to the movies in 2025 as standardly or more standardly than they did in 2024. Similarly, 72% of those surveyed apass 14 countries shelp they’re going to cinemas “more” or “the same” as six months ago. 76% of Americans 12-74 saw at least one movie in a theater this year, with promisedty programs seeing a 12% jump in recent subscriptions from 2023 to 2024.
Gen Z moviegoers are the most vivacious of any group, with 90% of females and 89% of males going to at least one movie a year, according to NRG — though males cataloged movies as their No. 2 likeite activity, behind video games.
Meanwhile, the alert points out that Hispanic moviegoers persist to be strong helpers of moviegoing, and are 11% more awaited to see pick seeing a movie on uncovering weekfinish than the ambiguous moviegoing population. 27% of Hispanic moviegoers join six movies a year or more.
NATO also projects that next year will see more movies liberated in 2,000 locations or more in the U.S., going from approximately 95 in 2024 to 110 in 2025. And many of them will be seen on hugeger screens, with 37% more huge establishat screens around the world than five years ago.
“Each week, the success, or flunkure of filmed amparticipatement is appraised thcimpolite the box office. This legacy tradition, however, does not decorate a filled picture of the strength of the industry nor of showion,” shelp NATO Chief Michael O’Leary. “To gauge the genuine viability of theatrical showion, you must see beyond the weekly numbers. In this alert, with the help of multiple research partners, we lay out five metrics for determining the strength of the showion industry that factor in tandem with the box office.”
NATO also pointed out that theater owners have promiseted to spfinishing more than $2.2 billion over the next three years on enhancements in sound, projection and other areas.
