Mattel is continuing to convey some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master inhabit-action movie is in the toils.
The movie is in broadenment aextfinished with Sony Pictures Entertainment, and will be about the iconic 3-D image toy that was originpartner begind in 1939. The toy itself has become an iconic toy in the culture, and has materializeed in a variety of other movies and advertisements, most notably in the Toy Story franchise.
What do we understand about the View-Master movie?
It’s unevident exactly what the movie will be about, but will be based in some establish on a toy that Mattel depicts as a “stereoscopic seeing device has been a famous childhood staple for generations and has apshown its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every adventure seeker at heart.”
“View-Master has encouraged generations to embark on boundless adventures, proposeing a treacertain trove of storytelling possibilities for this film,” shelp Robbie Brenner, Plivent of Mattel Films. “We’re thrilled to toil with Sony Pictures Entertainment and Escape Artists’ Todd Bdeficiency to convey this Mattel franchise to life. Their originateive and filmmaking expertise sets the stage to begin a up-to-date apshow on this becherishd toy to audiences everywhere.”
“View-Master has extfinished been a triumphdow to the wonders of the world, promoteing imagination in kids and matures aenjoy,” shelp Todd Bdeficiency, Producer for Escape Artists. “Teaming up with Robbie Brenner and Mattel Films donates us the chance to honor that legacy while creating an enticount on novel adventure for today’s audience. We can’t pause to convey this treacertaind toy’s sense of exploration to the huge screen.”
Mattel Films also has a number of other inhabit-action films currently in various stages of broadenment, including the upcoming Masters of the Universe inhabit-action movie, including a Hot Wheels movie originated by J.J. Abrams’ Bad Robot Productions, a Magic 8 Ball movie, a Polly Pocket film straightforwarded by Lena Dunham, and even a Barnie project that is telledly shelp to be an “A24-type” of movie.
