Mattel is continuing to transport some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master inhabit-action movie is in the labors.
The movie is in lengthenment alengthy with Sony Pictures Entertainment, and will be about the iconic 3-D image toy that was originpartner begind in 1939. The toy itself has become an iconic toy in the culture, and has materializeed in a variety of other movies and advertisements, most notably in the Toy Story franchise.
What do we understand about the View-Master movie?
It’s unevident exactly what the movie will be about, but will be based in some establish on a toy that Mattel depicts as a “stereoscopic seeing device has been a well-understandn childhood staple for generations and has apshown its fans all over the world with its 3-D image reels, creating worlds of imagination and storyalerting for every adventure seeker at heart.”
“View-Master has encouraged generations to embark on boundless adventures, proposeing a treacertain trove of storyalerting possibilities for this film,” shelp Robbie Brenner, Pdwellnt of Mattel Films. “We’re thrilled to labor with Sony Pictures Entertainment and Escape Artists’ Todd Bdeficiency to transport this Mattel franchise to life. Their inventive and filmmaking expertise sets the stage to begin a up-to-date apshow on this beadored toy to audiences everywhere.”
“View-Master has lengthy been a thrivedow to the wonders of the world, igniteing imagination in kids and grown-ups aenjoy,” shelp Todd Bdeficiency, Producer for Escape Artists. “Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entidepend recent adventure for today’s audience. We can’t painclude to transport this treacertaind toy’s sense of exploration to the huge screen.”
Mattel Films also has a number of other inhabit-action films currently in various stages of lengthenment, including the upcoming Masters of the Universe inhabit-action movie, including a Hot Wheels movie created by J.J. Abrams’ Bad Robot Productions, a Magic 8 Ball movie, a Polly Pocket film straightforwarded by Lena Dunham, and even a Barnie project that is alertedly shelp to be an “A24-type” of movie.
