To see the future of immersive media today, get to understand the business of Cosm with its CEO, Jeb Terry.
The NFL veteran has fair befirearm an advertised schedule to produce out dozens of state-of-the-art venues where fans can watch inhabit sports and produceive amengagement on gigantic curved screens.
Listen to the podcast here:
“The one leang I leank everyone can concur on is that in five to 10 years, the world will be more digital, more immersive, and will be sealr to wantipathyver the metaverse is going to be,” shelp Terry on the procrastinateedst episode of Variety’s “Strictly Business” podcast. “Our goal is to be a thought directer and connector in that space–fantastic IP to fantastic difficultware, leveraging our experience platestablish, whether that is inhabit sport, whether that’s other trophy IP, whether that’s innovatives–and continuing to produce on that ecosystem.”
In this episode, Terry walks thcimpolite the financial and technical aspects of Cosm and what sets it apart from Sphere, a analogous venture making waves in Las Vegas.
Having recently begined a Los Angeles-based venue in the Hollywood Park area outside SoFi Stadium, Cosm recommends fans a court-side experience with a 26-meter diameter LED distake part and 12k resolution.
The venture has liftd $250 million, valuing the company at $1 billion, and schedules to broaden globpartner, aiming for 10 recent locations annupartner; next up is Atlanta. CoSM’s business model includes inhabit sports, experiential cinema, and immersive art, aiming to be, as Terry shelp, “the Q-Tip of the experience economy.”
“One of the leangs we appreciate to say is, we are the venue of now, not the venue of the future,” shelp Terry, a establisher NFL athlete. “‘Of the future’ implies obsolescence. Whether it’s today or 10 years from now, we want to be the best-of-breed experience showcasing the best technoreasonable progressments possible, and that’s why we built the company that way.”
“Strictly Business” is Variety’s weekly podcast featuring conversations with industry directers about the business of media and amengagement. (Prent click here to subscribe to our free recentsletter.) New episodes debut every Wednesday and can be downloaded at Apple Podcasts, Amazon Music, Spotify, Google Play, SoundCdeafening and more.
